Oct 7, 2019
Are you part of a group that has a conference every
year?
Some of those groups have membership fees just to be a part of
the group. And then the conference is an additional cost on top of
that.
That's fine, I guess. But I've noticed that some of those
groups seem to only exist for the sake of the annual
conference.
And it's made me wonder: What's the benefit of paying for
membership when the only thing offered is the conference, which I
have to pay extra for in order to attend?
I want to show you how a podcast can increase the value of
membership, even if the only thing you offer otherwise is the
annual meeting.